About us
About Cha Kobō
Cha Kobō is a premium lifestyle brand where Japanese tea craftsmanship meets the vibrant, creative energy of modern Vietnam.
We curate an ecosystem of excellence: from immersive retail experiences in our carefully designed concept spaces to a robust B2B network supplying the most premium hotels, restaurants, and cafes across the region.
Beyond the product, Cha Kobō acts as a cultural bridge. We partner with global and local icons in fashion, sports, and design to redefine and elevate the modern tea experience.
100% Made in Japan & Brand Ownership
We are the proud owners of the Hoshi Cha Kobō trademark. This proprietary control insulates our supply chain from global market volatility and strictly guarantees our annual premium allocation of first-harvest leaves.
Our matcha is sourced, processed, and packaged entirely in Japan. By eliminating any local repackaging, we guarantee uncompromised quality, full farm-to-cup traceability, and absolute integrity in every tin.
Creativity & Partnership
Culinary Innovation: We continuously push the sensory and creative boundaries of modern matcha by frequently collaborating with top-tier F&B and lifestyle brands.
Lifestyle Activations: We transcend the traditional café model. Through high-profile activations across wellness, fashion (such as our work with DICO), and partnerships with global icons like Adidas, Cha Kobō is establishing itself as a definitive lifestyle partner.
All in all, we aim to deliver unique experiences, maintaining an unwavering focus on quality, design, and value.